The Creative Genius of LEGOS

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Everybody assumes that big boys want big toys, Ferraris, Jetskis, ( a Jeep in my case), but sometimes we revert to being a 10 year old kid again. 

One of my favorite things about having kids is getting to play with Legos under the pretense that I’m being the “cool parent”.  To me, Legos are little blocks of engineering geniuses that unlock everybody’s “inner designer”, but it wasn’t until a few years ago, due to internet chat rooms, that the Legos company realized that adults shared this same passion for Legos as kids.  There is a subculture of clubs and competitions.  Now you could buy everything from a Space Shuttle to a Whitehouse.  For Christmas this year, my wife gave me the Space Needle.

With themes including monumental buildings, films, cartoons, and even robotic sets, Legos are no longer seen as a toy, but as a passion of creativity.  One of Lego’s largest sets includes the Taj Mahal with over 5,900 pieces, for a mere $1300. Yes, that’s right $1300! Let’s face it, we all have at least one creative gene in us, especially if you have a couple hours to build The White House. You can even find them in the classrooms being used as teaching tools and for engineering contests like FIRST’s Lego competition for 9 to 16 year olds.

One recent trip to DC I stumbled upon a touring exhibit of iconic Lego replica buildings at the National Building Museum.  From the St. Louis arch to Sears Tower, it is a site to see. Built without drawings, these are technically incredible.  Check it out my photo or info at

Lego’s popularity has skyrocketed over the years by its vast representation in social media and its works of film, art work, books, and pop trademarks.  In 1998, Legos was entered into the National Toy Hall of Fame at The Strong in Rochester, New York. Thirteen years later, this toy is still considered to be a Toy Hall of Fame for many creative minds, especially us designers.









Do you want to experience the Lego world?

Lego’s has opened its 5th Legoland amusement park south of Orlando, Florida in 2011, and more Legoland Discovery Centers in Dallas, Texas, Winter Haven, Florida, and soon to be in Atlanta, Georgia.   The Legoland Discovery Center in Atlanta, Georgia will be located in the Phipps Plaza Mall, and is expected to open March of 2012.  The attraction will feature a 4D cinema, Lego rides, and even exhibits all creating a fun interactive experience for kids and families.

For more information about the latest Lego attractions in Atlanta, GA see the following links below.

The new Atlanta Discovery Center opens in March 2012


Want to design the next big Lego product?  Check out

Submit a design to the site and they post it to the global Lego community. If enough people like it then Legos will consider it and if they produce it you get Royalties.


Lego Camp!

Museum of Design Atlanta, also known as MODA, now offers a kids camp inspired by Legos.  Kids ages 6-12 years old will learn how to build and design robots using Legos! 

For more information, visit the MODA website located below.

Want to get your creative lego juices going and see some mind blowing art, read about Nathan Sawaya’s work at










Some facts about LEGO:

  • Over the years, approximately 560 billion LEGO elements have been manufactured.
  • LEGO® bricks are manufactured at the Group’s own factories in Denmark, Hungary, Czech Republic and Mexico.
  • In 2010 more than 36 billion elements were made, equivalent to approx. 68,000 elements a minute – or 1,140 elements every second.
  • During the moulding process, the plastic is heated to 230-310°C until its consistency is about that of dough. It is then injected into the moulds at a pressure of 25-150 tons, depending on which element is being produced. On an average, it takes five to ten seconds to cool and eject new elements. The moulds used in production are accurate to within five my (= 0.005 mm), and the accuracy of the moulding process means that only 18 elements in every million produced fail to meet the company’s high quality standard.
  • In the manufacture of LEGO bricks the tolerance of the knob is 2/100 mm.
  • All LEGO® elements are fully compatible, no matter when they were made during the period from 1958 until now or by which factory.
  • There are 915,103,765 possible ways to combine six eight-stud LEGO® bricks of the same color.